We are a creative agency obsessed with making your brand more valuable.
We started in London in 1982 and our first ad for Levi’s showed a herd of white sheep looking in one direction and one black sheep looking up and out in the opposite direction. This picture was accompanied by a simple statement that read ‘When the world zigs, zag’.
That belief in difference – zagging – is how we change brands and businesses.
Zagging wins customers and share. It helps you outmanoeuvre your competitors. It makes your marketing more efficient.
In the last 5 years, it has made Tesco £4.3bn. It has made Audi £2bn in the last 3 years alone.
It’s why we are IPA Effectiveness Agency of the Year.