12+ Predictions for the Tech Marketing World in 2024
As we inch closer to 2024, the tech marketing landscape is buzzing with innovations and trends bound to reshape our strategies. As a tech-focused agency, Coinbound’s team has over a dozen predictions that we believe will dominate the tech marketing …
6 Ways to Prepare Your Brand for Q4
With the end of summer looming on the horizon, it’s that time of the year when marketers all over the world start gearing up for Q4. Although you might still be pining after the sun, it’s never too early to …
How Can Marketers Leverage YouTube’s New Hyperlinked Comment Keywords?
YouTube is testing a new feature set to empower brands and creators to better engage with viewers, with minimal disruption—and lots of our clients at my own performance marketing agency, Pixated, are already buzzing to try it out! Introducing: hyperlinked …
5 of Instagram’s New Generative AI Tools Set to Transform Social Media Marketing
While Threads has fast become a key area of development for the Instagram team, they’re still working to integrate generative AI elements as well. In June Meta said, “In the last year we’ve seen some incredible breakthroughs on generative AI. …
How Will iOS 17’s Privacy Changes Affect Marketers’ Data Tracking?
For years, Apple’s annual Worldwide Developers Conference (WWDC) has been the place for the tech behemoth to showcase its finest customer-centric updates—and this year’s was no exception. But in a landscape of ever-tightening privacy regulations, the subject of data collection …
Diversity and Inclusion in Marketing Agencies: What’s Changed?
A study conducted by agency membership community The Agency Collective and Nottingham-based digital agency Hallam has found that nearly half (43%) of UK agencies are 100% white – a 4% increase on last year’s figures. The second study of its …
The SOHO Approach: Elevating UX & Branding to New Heights
SOHO Creative Group invites you to explore the SOHO approach, a blend of innovation, expertise, and a touch of magic that sets them apart in the dynamic world of UX and branding. At SOHO Creative Group, we believe that UX …
Meta Introduces AI Integration & New Features to Transform Instagram
Meta’s recent all-hands meeting heralds that expected AI integration into Instagram is officially becoming a reality! According to a statement Zuckerberg made to Axios, Meta is embarking on a groundbreaking journey, infusing generative AI into its flagship platforms, Facebook and …
What Do YouTube Shorts’ New Ad Formats Mean for Brands?
Ever since Google unveiled ads on YouTube Shorts last year, brands have been innovating ways to drive performance in their direct-response campaigns, utilising immersive vertical video ads in their app campaigns to boost their organic Shorts content. That’s only the …
The Rise of User-Generated Content: What Is UGC and Why Is it Important?
It’s no secret that user-generated content (UGC) has taken social media by storm. From aesthetically pleasing Instagram posts to authentic TikTok reviews, this effective style of content is absolutely everywhere. So, What Is UGC? In short, UGC refers to any …
Iconic Brands That Have Stood the Test of Time
Marketing is all about keeping your brand memorable. It’s estimated that the average lifespan of a company is just 10 years, so setting yourself apart from competitors is key to giving your brand longevity! We’ve taken a look at what …
Harnessing AI for Next-Level Video Production: A Shift Towards Future-proof Productivity
As the content director at VINDICTA® Digital Marketing Agency, I’ve had the privilege to work in the captivating world of video production for many years. Over this time, I’ve witnessed and participated in the exponential technological evolution within our sector. …
