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What is a Social Media Monitoring Tool?
The best social media monitoring tools for agencies aim to drill down relevant data from social media, blogs, forums and news. These tools monitor mentions of your brand, product or service, relevant keywords and hashtags to give you insights into how often you get mentioned on social platforms.
Simply, social media monitoring tools help streamline all your brand’s mentions, conversations and other important metrics into one steady place. Keeping an eye on every mention of your brand is pretty time consuming, brand monitoring tools for social media can help you focus on your more important tasks to enhance your social media marketing strategy.
The monitoring process should start with social listening. That’s why most of the time social media monitoring tools act as social media listening tools. Although these two components serve almost the same needs, monitoring tools are more likely to provide analytical data. So, social monitoring incorporates a wide range of social analytics tools to give insights into metrics of volume and engagement, influence rate, online presence on social networks, sentiment analysis and much more.
Why Do Agencies Use Social Media Monitoring Software?
Digital agencies use social media monitoring tools for their clients to track their predefined keywords, relevant hashtags, mentions and conversations. This concept can be expanded to monitoring industry-based news sites or other publicly available resources. It monitors the social media profile of each customer, as well as the mentions made about their brand.
There are various areas social media monitoring tools can contribute to businesses of all sizes. Brand reputation monitoring, marketing analytics, competitor analysis, market research and more. Once the social media monitoring tools collect mentions from social media channels like Instagram, Twitter, Facebook etc. and it transfers them into a single dashboard. This data can also be filtered by numerous metrics such as date, location, gender, age etc.
Social media listening tools for agencies are here to ease tracking of mentions, relevant keywords and conversations about their clients. Rather than creating an account for each client, being able to manage them from a single place makes social managers jobs easier. It is also efficient for seeing each mention all together, so nothing will be missed.
Before moving forward with choosing the best social media monitoring and listening tools, there are some criteria you should consider: pricing, features, integrations, customer service and references. As pricing is one of the most important factors in the deciding process, it would be better to look for free social media monitoring tools first instead of paid ones. We have gathered a comprehensive list of social media monitoring tools for agencies.