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What is Agency Management Software?
Agency management software refers to a set of tools to help agencies manage their business and marketing related tasks. While it enables agencies to control their client and prospect database, at the same time it optimizes existing agency business processes and increases their productivity. Digital agency management software also offers solutions in such fields as managing projects and workflows, time tracking, invoicing and custom reporting.
Digital agencies want an effective way while they are maintaining their activities. Thanks to agency management software, they can easily manage and track everything about their business in one place. Not only that, but they can also automate multiple processes to make their agency more productive and profitable.
According to the changing demands of each digital agency, the world of agency management software is full of many effective options. This powerful stack provides you with the tools and data you need to run your agency smoothly. Customization capabilities, numerous integration options, easy-to-use and intuitive interface are just some of the features you could ask for to make this happen.
How Do You Manage Your Agency?
Managing an agency is a tough process. As an agency owner or manager, you should be mindful of any matters that can help maintain a healthy agency lifecycle. This relies on making both team members and existing clients happy. During the journey, you might need to get help from a bunch of management software to organize your work processes and keep each team member on the same page. To make this happen, you should be using agency management software that helps manage workflows and also improve communication between team members and clients.
With the project management feature, agencies can create, track and manage an array of projects in one dashboard. This easy to navigate dashboard can show time spent, planned tasks, invoices and even comments or feedback. The drag and drop ability eases the management of projects and tasks and the preparation of daily, weekly or yearly reports. While it is saving time, on the other hand, it is boosting up the agency’s overall efficiency.
Agency management software has been the hub for internal maintenance, as it centralizes all client and prospect data to efficient operations results. This data can be used for predicting cross-selling, re-market and other sales opportunities in the long term. Once all customer data is securely kept in the agency management system, it prevents data, files, emails and documents from missing. Most agency management software provides cloud-based data storing to streamline the real-time information sharing process.
How Much Does an Agency Management System Cost?
There is not a certain cost as most agency management software vendors charge a per-user subscription fee. On the other hand, free agency management software offers essential solutions for what small teams need. If you need more specific solutions such as resource planning, pipeline management, advanced forecasting etc. you should be willing to pay more.
Below, you can find the key criteria while choosing the best agency management software that makes your agency more profitable;